Related content
-
Marketing operations
Benchmark: Recommended DAM (Digital Asset Management) systems
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
-
Marketing procurement
Sourcing Forum meeting overview (July 2023)
Overview of the Sourcing Forum held in Singapore on the 5th July 2023.
-
Spotlight: The Sourcing Board presents ‘Our Journey Forward’
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
-
Marketing procurementOrganisation & structureMedia transformation
Media x Sourcing Forum meeting overview (March 2023)
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
-
Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
-
Integrated marketingMarketing operations
Capability Forum Overview (April 2023)
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
-
Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
-
Marketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
-
Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
-
WFA Annual Report 2022
An overview of WFA’s key projects and initiatives from 2022