Posts about Marketing Organisation & Strategy

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  1.    Knowledge Spotlight: Influencers and KOLs

    Knowledge Spotlight: Influencers and KOLs

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Influencers and KOLs"
  2.    Knowledge Spotlight: Advanced/Connected TV

    Knowledge Spotlight: Advanced/Connected TV

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Advanced/Connected TV"
  3.    Knowledge Spotlight: Agency Briefing
    Agency review & pitching

    Knowledge Spotlight: Agency Briefing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Briefing"
  4.    CMO Forum Connect Singapore (July 2024)

    CMO Forum Connect Singapore (July 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum Connect Singapore (July 2024)"
  5.    Knowledge Spotlight: Inventory or proprietary media

    Knowledge Spotlight: Inventory or proprietary media

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Inventory or proprietary media"
  6.    Benchmark: Global and local brand consistency
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  7.    Knowledge Spotlight: Agency Performance Measurement
    Agency evaluation & performanceMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
  8.    Does Asia Pacific need Lions or Merlions?
    CreativityBrand reputation

    Does Asia Pacific need Lions or Merlions?

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

    Read more about "Does Asia Pacific need Lions or Merlions?"
  9.    CMO Forum Cannes (June 2024)

    CMO Forum Cannes (June 2024)

    Overview of the WFA CMO Forum held in person in Cannes

    Read more about "CMO Forum Cannes (June 2024)"
  10.    Knowledge Spotlight: Agency Roster Modelling & Transformation
    Agency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
  11.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
  12.    Benchmark: Centralised Marketing Hub
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"