Related content
-
Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
-
Media governanceMedia transparencyAgency remuneration & contracts
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
-
Media governanceMedia transparency
Media Contract Guidance for Advertisers: Focus on China
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
-
Media governanceMedia transparencyProgrammatic
WFA launches global guide to media contracts excellence
The guide looks at ten areas of best practice around the world
-
Channels
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
-
Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
-
ChannelsMarketing operations
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
-
Marketing procurement
Benchmark: OTT Media Buying Practices (APAC)
This WFA member benchmark of various OTT Media buying practises by WFA members.
-
Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
-
Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing post-production
WFA member bechmark. For additional details, please log in.
-
ChannelsData & analytics
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
-
ChannelsData & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…