Related content
-
Agency remuneration & contractsMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
-
ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
-
Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
-
Agency rostersIntegrated marketingWebinar: Designing for integration
Read more about "Webinar: Designing for integration"Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
-
Agency remuneration & contractsIntegrated marketingRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
-
Agency managementAgency rostersDesigning for integration: Global marketing communications organisation research
Read more about "Designing for integration: Global marketing communications organisation research"This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
-
Agency managementWebinar: More effective agency management
Read more about "Webinar: More effective agency management"In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
-
Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
-
InfluencersInfluencersIntegrated marketingWorking with celebrities and influencers in China
Read more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
-
Agency review & pitchingIntegrated marketingRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
-
Integrated marketingMarketing operationsBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
-
Integrated marketingBenchmark on shifting consumer behavior in Germany
Read more about "Benchmark on shifting consumer behavior in Germany"WFA member bechmark. For additional details, please log in.