Posts about Industry issues

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1. 
   Opinions

   5 June 2018

   The case for unstereotyping ads

   Stephan Loerke

   The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

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2. 
   Videos & webinars

   4 June 2018
   Digital policy

   Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

   WFA

   In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…

   Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"
3. 
   Event reports

   30 May 2018
   Digital policyData collection & privacy

   DGX meeting overview (May 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

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4. 
   Press releases

   16 May 2018
   Diversity & Inclusion

   WFA launches Guide to Progressive Gender Portrayals in Advertising

   WFA

   Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…

   Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"
5. 
   Guides & templates

   14 May 2018
   Diversity & InclusionBrand purpose

   A guide to progressive gender portrayals in advertising

   WFA

   At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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6. 
   Event reports

   8 May 2018
   Digital policyMarketing to childrenData collection & privacy

   DGX meeting overview (April 2018)

   WFA

   Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

   Read more about "DGX meeting overview (April 2018)"
7. 
   Event reports

   3 May 2018
   Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

   PAG Meeting Overview (May 2018, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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8. 
   Briefings & position papers

   2 May 2018
   Marketing law

   Briefing on New Deal for Consumers

   WFA

    WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

   Read more about "Briefing on New Deal for Consumers"
9. 
   Opinions

   26 April 2018

   Let's unstereotype it

   Stephan Loerke

   The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…

   Read more about "Let's unstereotype it"
10. 
    Benchmarks & surveysReports & whitepapers

    25 April 2018
    Digital policyData collection & privacy

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
11. 
    Opinions

    29 March 2018
    Digital policy

    The lesson of Facebook: the online business model must adapt

    Will Gilroy

    This whole episode is going to precipitate more consumer calls for data transparency.

    Read more about "The lesson of Facebook: the online business model must adapt"
12. 
    Benchmarks & surveysReports & whitepapers

    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

    Read more about "Global viewability benchmarks 2017"