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Marketing procurement
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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ChannelsCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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Agency managementMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Agency managementMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.
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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Marketing procurement
Webinar: Rights Management & Asset Optimisation
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
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Agency managementAgency remuneration & contracts
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency remuneration & contractsMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.
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Marketing procurement
Webinar: Marketing Production Trends for 2019
Webinar with Advertising Production Resources (APR) on global marketing production trends for…
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Marketing procurement
2019 Marketing Production Trends
Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
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Marketing procurement
Diversity & Inclusion in the Production Industry
White Paper from APR and WFA on diversity & inclusion with a focus on production