Posts about Benchmarks & surveys

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  1.    Benchmark on Fashion/beauty agencies in Australia
    Agency management

    Benchmark on Fashion/beauty agencies in Australia

     

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  2.    Benchmark on the use of supply chain financing
    Agency remuneration & contractsMarketing procurement

    Benchmark on the use of supply chain financing

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

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  3.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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  4.    Survey on Managing PR suppliers
    Agency managementMarketing procurement

    Survey on Managing PR suppliers

    Survey on how members source and manage the public relations category. 

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  5.    Benchmark on recommended consultancies for brand architecture development
    Agency managementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

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  6.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

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  7.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  8.    Benchmark on brand tracking in China
    Agency review & pitchingMarketing procurement

    Benchmark on brand tracking in China

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

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  9.    Benchmark on  Innovative brand tracking suppliers
    Agency management

    Benchmark on Innovative brand tracking suppliers

     

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  10.    Study results on Verification partners & viewability
    Ad fraud & verificationMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

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  11.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

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  12.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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