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Agency management
Benchmark on Fashion/beauty agencies in Australia
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Agency remuneration & contractsMarketing procurement
Benchmark on the use of supply chain financing
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
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Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Agency managementMarketing procurement
Survey on Managing PR suppliers
Survey on how members source and manage the public relations category.
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Agency managementMarketing procurement
Benchmark on recommended consultancies for brand architecture development
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Agency review & pitchingMarketing procurement
Benchmark on brand tracking in China
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
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Agency management
Benchmark on Innovative brand tracking suppliers
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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…