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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Marketing procurement
Benchmark: Procurement systems for marketing
This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…
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Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Digital policyData collection & privacy
Privacy compliance for cookies, pixels and other types of tracker (2019)
This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…
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ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Organisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
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Digital policyData collection & privacy
DGX Benchmark on partners for data privacy strategy on implementation
This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…
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Digital policy
DGX Benchmark on Digital asset retention policies
This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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Digital policyData collection & privacy
DGX Benchmark on data protection/data privacy structure
This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.