Posts about Marketing Organisation & Strategy

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  1.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap
    Open to WFA members only

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  2.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

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  3.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  4.    Benchmark: Media SLAs & transparency
    Agency remuneration & contractsMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

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  5.    Why humility is more critical than ever for effective leadership
    Organisation & structure

    Why humility is more critical than ever for effective leadership

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…

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  6.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  7.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  8.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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  9.    Redefining the marketing procurement value proposition
    Marketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

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  10.    Setting up a digital hub? Don’t forget to plug in the people
    Digital transformationOrganisation & structure

    Setting up a digital hub? Don’t forget to plug in the people

    In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…

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  11.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  12.    Sourcing Forum meeting overview (May 2019)
    Digital transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

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