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Read more about "WFA Forum (May 2019, Japan)"Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Marketing capabilitiesMarketing operationsOrganisation & structureFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.