Posts about Marketing Organisation & Strategy

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  1. Web Summit 2017 in 10 tweets
    OpinionsEvent reports
    29 November 2017
    Marketing technologyBrand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Laura Baeyens

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  2. Benchmark on Ad pre-testing
    Benchmarks & surveys
    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

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  3. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

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  4. Survey on Global internal media structure & organisation
    Benchmarks & surveys
    9 October 2017
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

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  5. Four lessons from dmexco
    OpinionsEvent reports
    21 September 2017
    Digital transformation

    Four lessons from dmexco

    Matt Green

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…

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  6. Marketing Procurement Category Tree
    Benchmarks & surveys
    12 September 2017
    Agency managementAgency rostersMarketing procurementOrganisation & structure

    Marketing Procurement Category Tree

    WFA

    WFA member survey. For additional details, please log in.

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  7. Experiential sampling agencies in Great Britain and Ireland
    Benchmarks & surveys
    6 September 2017
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

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  8. Choosing a Digital Asset Management (DAM) System
    Benchmarks & surveys
    9 August 2017
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

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  9. Five CMO lessons from Cannes
    Opinions
    4 July 2017
    Marketing capabilities

    Five CMO lessons from Cannes

    Rob Dreblow

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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  10. Survey results on sourcing experiential and marketing materials
    Benchmarks & surveys
    30 June 2017
    Agency review & pitchingMarketing procurement

    Survey results on sourcing experiential and marketing materials

    WFA, InnerWorkings

    WFA member survey. For additional details, please log in.

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  11. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmarks & surveys
    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  12. Recommended law firms with media contract drafting experience
    Benchmarks & surveys
    13 June 2017
    Agency review & pitchingMarketing procurement

    Recommended law firms with media contract drafting experience

    WFA

       WFA member benchmark. For additional details, please log in.

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