Web Summit 2017 in 10 tweets

Theoretical physicist Stephen Hawking on AI...

"Success in creating effective AI could be the biggest event in the history of our civilisation. Or the worst, we just don't know.”

Sir John Hegarty, veteran adman and BBH founder, on influencers…

“Transparency and trust have to be at the core of brand-influencer collaborations.”

Matt Brittin, President, EMEA Business & Operations Google, on fake news and ad misplacement…

"There is no magical technical solution to fix everything."

Claudia Goya, CEO, Portugal Telecom, on digital…

"Brands should keep in mind that many consumers still favour human interactions over digital."

Ron Amram, Global Head of Digital & Media, Heineken, on mobile…

"Mobile is the new out-of-home…User trust is the most fundamental currency on mobile; difficult to earn, easy to lose."

Werner Vogels, Amazon CTO, on voice and the shift to human-centric interfaces…

"Voice is a human interface, unlike our cold screens, and has been used since the dawn of humanity. It's the new standard."

Dean Aragon, CEO, Shell, on brand purpose and B2H…

"Nothing is more human than having a purpose."

Lars Silberbauer, Global Director of Social Media, Lego, on consumer creativity and brand affinity…

"The creative power of the crowd is so much greater than our own."

Jez Frampton, CEO, Interbrand, on consumer-centricity…

"It's always been the age of the consumer. What's different now is that consumers are more in control and brands are becoming more aware of that fact."

Jason Harris, President & CEO, Mekanism, on the role of the CMO…

“Jesus was the first Chief Marketing Officer…The CMO’s role has always been about internal and external buy-in.”