Posts about Agency evaluation & performance

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1. 
   Benchmarks & surveys

   14 April 2020
   Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement

   Benchmark: Media Buying In South Korea

   WFA

   WFA member benchmark on Media Buying In South Korea

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2. 
   Guides & templates

   8 April 2020
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Maintaining an appropriate level of governance with agencies

   WFA, Financial Progression

   Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…

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3. 
   Benchmarks & surveys

   6 April 2020
   Agency evaluation & performanceMarketing procurement

   Benchmark: TV inflation in Indonesia

   WFA

   WFA member benchmark on TV inflation in Indonesia 

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4. 
   Opinions

   31 March 2020
   Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

   Value at the time of the virus

   Laura Forcetti

   Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

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5. 
   Benchmarks & surveys

   9 March 2020
   Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity

   Benchmark: Creative agencies in EMEA and APAC

   WFA

   This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

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6. 
   Benchmarks & surveys

   28 February 2020
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark: Strategic Design Agencies

   WFA

   This WFA member benchmark examines how members are working with strategic design agencies.

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7. 
   Benchmarks & surveys

   13 January 2020
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark: Measuring your agency creative effectiveness

   WFA

   This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

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8. 
   Event reports

   6 December 2019
   Agency evaluation & performanceConsumer insightData & analytics

   Insight Forum meeting overview (December 2019)

   WFA

   Overview of the Insight Forum meeting held on 4 December 2019 in London.

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9. 
   Benchmarks & surveys

   30 November 2019
   Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

   Benchmark: Shopper Agency recommendations in Western Europe

   WFA

   This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

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10. 
    Event reports

    26 November 2019
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

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11. 
    Event reports

    26 November 2019
    Agency evaluation & performanceMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

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12. 
    News

    29 October 2019
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    WFA

    Long-term relationships require fair balance between scope and budget

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