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Global viewability improves for video but display lags
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Media governanceMajor multinationals go beyond auditing as independent advisor role evolves
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WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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Unilever’s Keith Weed named WFA Global Marketer of the Year
Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
Read more about "Major multinationals hike programmatic budgets while seeking greater control"WFA study finds increase of 11 percentage points expected 2017/18
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WFA names shortlist for Global Marketer of the Year
Read more about "WFA names shortlist for Global Marketer of the Year"The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom,…
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ProgrammaticData collection & privacyMajor multinationals identify emerging skills gaps on AI, programmatic and IoT
Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"Performance lags priority on digital integration and e-commerce
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WFA launches Global Marketer of the Year
Read more about "WFA launches Global Marketer of the Year"Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric…
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Digital policyData collection & privacy
70% of global marketers are not fully aware of the implications of GDPR
Read more about "70% of global marketers are not fully aware of the implications of GDPR"A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…
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Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
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Brand safetyMedia governanceMedia transparencyBrand safetyGlobal marketers making radical changes to media management
Read more about "Global marketers making radical changes to media management"WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles