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WFA launches Global Marketer of the Year 2018
Read more about "WFA launches Global Marketer of the Year 2018"Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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InfluencersInfluencersBrands to invest more on influencers
Read more about "Brands to invest more on influencers"Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data collection & privacyData Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Agency rostersIntegrated marketingRoster arrangements under review at 74% of multinational brands
Read more about "Roster arrangements under review at 74% of multinational brands"New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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WFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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WFA President’s Awards honour marketing leadership initiatives in seven countries
Read more about "WFA President’s Awards honour marketing leadership initiatives in seven countries"Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership
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Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Diversity & InclusionWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Digital policyData collection & privacyGDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"But half of marketers are not regarded as fully aware of the implications for future campaigns
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Digital policyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…