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WFA President’s Awards honour marketing leadership initiatives
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Marketing and Policy teams need to work more closely together, shows new WFA research
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Mastercard’s Raja Rajamannar named WFA President
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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
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Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Marketing capabilitiesOrganisation & structureWFA launches Global Media Board
Read more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Digital policyCoalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyWFA study ranks countries by programmatic maturity
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Ad fraud & verificationWFA statement on the '3ve' ad fraud schemes takedown
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WFA names shortlist for Global Marketer of the Year 2018
Read more about "WFA names shortlist for Global Marketer of the Year 2018"Winner to be announced in January
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WFA names first MENA Chair for WFA Forum
Read more about "WFA names first MENA Chair for WFA Forum"Coca-Cola’s Islam ElDessouky takes on regional role