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WFA and Latin American associations commit to action on harmful ad stereotypes
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
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Audience measurementMedia measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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GamingMarketing effectivenessVideo gaming goes mainstream in APAC
Read more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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WFA announces plans to launch the Polish Advertisers Association
Read more about "WFA announces plans to launch the Polish Advertisers Association"Polish Advertisers Association aims to launch by end of 2020
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WFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Brand reputationWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand safetyBrand safetyGlobal Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Marketing procurementWFA launches Global Sourcing Board
Read more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement
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WFA statement on the "Christchurch Call to Action" in Paris
Read more about "WFA statement on the "Christchurch Call to Action" in Paris"Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…
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WFA Global Marketer Week 2020 goes to Singapore
Read more about "WFA Global Marketer Week 2020 goes to Singapore"Fifth visit to APAC in a decade reflecting the region’s importance for brand growth