Posts about Integrated marketing

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1. 
   Benchmarks & surveys

   21 December 2015
   Integrated marketing

   Benchmark on Creative Agencies and the Multichannel Challenge

   WFA

    

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2. 
   Benchmarks & surveys

   28 October 2015
   Agency managementAgency review & pitchingIntegrated marketing

   Benchmark on Recommended search agencies in LATAM

   WFA

   WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

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3. 
   Event reports

   7 October 2015
   Integrated marketing

   IMC FORUM Meeting Overview London October 2015

   WFA

    

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4. 
   Event reports

   22 September 2015
   Integrated marketing

   IMC FORUM Meeting Overview Miami September 2015

   WFA

    

   Read more about "IMC FORUM Meeting Overview Miami September 2015"
5. 
   Videos & webinars

   15 September 2015
   Integrated marketing

   Webinar on Reciprocity: The future of comms planning?

   WFA, Naked

   In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

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6. 
   Benchmarks & surveys

   15 July 2015
   Integrated marketingOrganisation & structure

   Benchmark on C-suite roles and responsibilities

   WFA

   This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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7. 
   Benchmarks & surveys

   30 June 2015
   Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

   Benchmark on Pitch fees in South Africa

   WFA

   Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

   Read more about "Benchmark on Pitch fees in South Africa"
8. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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9. 
   Benchmarks & surveys

   12 May 2015
   Media governanceIntegrated marketingOrganisation & structure

   Survey on digital resource engagement with brand marketing

   WFA

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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10. 
    Event reports

    6 May 2015
    Integrated marketing

    IMC FORUM Meeting Overview Singapore May 2015

    WFA

     

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11. 
    Case studies

    30 April 2015
    Integrated marketing

    Integrated Agency Management

    Flock

     

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12. 
    Benchmarks & surveys

    28 April 2015
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"