Related content
-
AIConsumer insightData & analyticsData-driven marketing
How AI could augment human insights
New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
-
CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technology
Differentiating skills in the AI era
Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…
-
Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…
-
Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
Brands are trailing on data transformation
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
-
Consumer insightData-driven marketingMarketing effectiveness
Visa expert joins Insight Forum leadership
Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
-
Data & analyticsData collection & privacyData-driven marketing
WFA Survey: A Closer Look at Data Clean Rooms
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…