Bob Reaume retires, Judy Davey joins Canadian association

After a combined 22 years representing Canadian marketers before government, regulatory bodies and industry associations, Bob Reaume, the former VP, Policy and Research for the Association of Canadian Advertisers (ACA), retired. Taking over his role is former Molson Coors marketer and experienced media planner Judy Davey, who joins the ACA in a dual role as VP of media policy and marketing capabilities.

Bob initially joined the ACA as VP of marketing in 1988. In the early 90s, he was instrumental in bringing electronic TV measurement to Canada for the first time, managing to raise $500,000 from advertiser members to help offset the cost of transitioning from diary-based viewership panels to electronic people meters. After four years of leave, he rejoins the ACA in 1994 to stay on as head of research for the next 17 years.

Over time, he took on responsibility for representing the ACA with government and industry bodies in policy decisions. More recently, he played a significant role in the founding of the Digital Advertising Alliance of Canada, which implements the global AdChoices consumer privacy program in Canada.

Judy Davey was part of Molson Coors' marketing leadership from 1986 to 2012 and for the past two years has been EVP of activation at ZenithOptimedia. Moreover, she has served on the ACA board of directors from 1999 to 2012 and during much of that time chaired the ACA's Media Committee.

In addition to representing the ACA in policy negotiations, Judy will work with Susan Charles, VP of member services, to advise members on agency search, remuneration and review practices, an expansion of the role formerly held by Bob.

"I wish Bob the very best of luck and, on behalf of the WFA, thank him for being such a strong supporter of our cause for more than two decades. His dedication and professionalism were instrumental in raising industry standards and strengthening the voice of Canadian marketers. I look forward to working with Judy and the ACA team in driving our common agenda further", said Stephan Loerke, WFA Managing Director.