Posts about AI

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  1.    WFA Survey: using and governing AI influencers
    Content & InnovationAI

    WFA Survey: using and governing AI influencers

    WFA research on how brands are using and governing AI…

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  2.    The impact of GenAI on partner management
    AI (Artificial Intelligence)AIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

    Read more about "The impact of GenAI on partner management"
  3.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityAI

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  4.    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
    AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

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  5.    WFA President’s Vision for 2025
    AI (Artificial Intelligence)CreativityMarketing technologyAIMarketing technologyMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

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  6.    Top WFA content in 2024 to get you ahead in 2025
    AI (Artificial Intelligence)CreativityAI

    Top WFA content in 2024 to get you ahead in 2025

    We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…

    Read more about "Top WFA content in 2024 to get you ahead in 2025"
  7.    Major multinationals identify six key IP risks of GenAI in marketing
    AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  8.    Nine WFA partner predictions for 2025
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    Nine WFA partner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine WFA partner predictions for 2025"
  9.    How are national associations empowering advertisers through AI?
    AI

    How are national associations empowering advertisers through AI?

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

    Read more about "How are national associations empowering advertisers through AI?"
  10.    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativityAI

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  11.    Five predictions for 2025
    Marketing technologyAIMarketing technologyMarketing technology

    Five predictions for 2025

    WFA experts look ahead to identify the key issues for brands as they look forward to the new year.

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  12.    AI Community meeting overview (November 2024)
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community meeting overview (November 2024)

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community meeting overview (November 2024)"