Related content
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Marketing operationsOrganisation & structure
WFA celebrates 70th anniversary with ‘70 in 70’ initiative
Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Brand purposeBrand reputationMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Marketing capabilities
Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Marketing procurement
Benchmark: best practices for negotiations with your CRM agency(s)
WFA member benchmark on best practices for negotiations with your CRM agency(s).
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WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness
WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing procurement
Benchmark: marketing budget planning software
WFA member benchmark on marketing budget planning software.
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Marketing procurement
Benchmark: supplier performance management software
WFA member benchmark on supplier performance management software.
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Marketing procurement
Sourcing Forum meeting overview (March 2023)
Overview of the Sourcing Forum held remotely on 22nd March 2023.
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Marketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…