Brand investment decisions: evolving beyond working / non-working
Agencies & Partners
1 minute read
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape.
Article details
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WFA
Reports & whitepapers
9 December 2021
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Article details
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WFA
Reports & whitepapers
9 December 2021