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  1.    WFA CEO: “Build Back Better has started”

    WFA CEO: “Build Back Better has started”

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

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  2.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  3.    2020’s top trends in food marketing regulation
    Food marketingMarketing to children

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

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  4.    DGX meeting overview (December 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

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  5.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

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  6.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

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  7.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

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  8.    Sourcing’s diversity power
    Agency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  9.    RAC Programme Meeting Overview (November 2020)
    Digital policyFood marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

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  10.    PAG Meeting Overview (November 2020, Brussels)
    Digital policyMarketing law

    PAG Meeting Overview (November 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

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  11.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Digital policyMarketing lawData collection & privacy

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…

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  12.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

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