Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   1 June 2019
   Marketing technologyMarketing procurementMarketing technologyMarketing technology

   Benchmark: Category management - Stock images

   WFA

   This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…

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2. 
   Benchmarks & surveys

   31 May 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Supply Chain Finance (SCF) solutions

   WFA

   This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

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3. 
   Benchmarks & surveysReports & whitepapers

   20 May 2019
   Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Building a future-proof marketing procurement strategy

   WBR

   In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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4. 
   Benchmarks & surveys

   16 May 2019
   Agency evaluation & performanceAgency managementMarketing procurement

   Benchmark: 3rd-party consultant to manage the Client-Agency relationship

   WFA

    WFA member bechmark. For additional details, please log in.

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5. 
   Benchmarks & surveys

   9 May 2019
   Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

   Global Content Production Ecosystem 2018

   WFA, APR

   WFA member bechmark. For additional details, please log in.

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6. 
   Benchmarks & surveys

   24 April 2019
   Integrated marketingMarketing operations

   Benchmark on launch strategies

   WFA

    WFA member bechmark. For additional details, please log in.

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7. 
   Benchmarks & surveys

   24 April 2019
   Data & analytics

   Member barometer 2019

   WFA

    WFA member survey. For additional details, please log in.

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8. 
   Benchmarks & surveys

   23 April 2019
   Integrated marketing

   Benchmark on shifting consumer behavior in Germany

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on shifting consumer behavior in Germany"
9. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark: Category management pass-through or 3rd party costs"
10. 
    Benchmarks & surveys

    9 April 2019
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

    WFA

     WFA member bechmark. For additional details, please log in.

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11. 
    Benchmarks & surveys

    9 April 2019
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
12. 
    Benchmarks & surveys

    8 April 2019
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"