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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Diversity & Inclusion
Global marketing industry rallies behind second Global DEI Census in March 2023
The results will provide a check on progress in people’s perceptions of diversity,…
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Diversity & Inclusion
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Creating frameworks to encourage taking care of mental health
Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Providing tools for employees’ mental health
EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
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Addressing the stigma around mental health
In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
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Supporting back-to-work ‘returners’
The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
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Supporting employees balance work and life responsibilities
Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…