Posts about Media transparency

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  1. Global marketers making radical changes to media management
    Press releases
    16 August 2017
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

    Read more about "Global marketers making radical changes to media management"
  2. European Viewability Measurement Principles
    Guides & templates
    8 August 2017
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
  3. Webinar: Seeing through the Financial Fog
    Videos & webinars
    28 June 2017
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

    Read more about "Webinar: Seeing through the Financial Fog"
  4. Survey on Media Governance and Guardianship
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  5. Survey results on Programmatic & trading desks
    Benchmarks & surveys
    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  6. Webinar on ANA/K2 transparency investigation: findings and recommendations
    Videos & webinars
    29 July 2016
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    WFA, Ebiquity

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  7. News
    14 June 2016
    Media transparency

    ANA questions agency transparency practices

    WFA

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…

    Read more about "ANA questions agency transparency practices"
  8. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"