Posts about Marketing strategy

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1. 
   Opinions

   9 December 2016

   Ten things a CDO can do to keep digital transformation on track

   WFA

   The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.

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2. 
   Opinions

   3 November 2016
   Agency management

   4 take-aways on working with start-ups, 6 lessons for big ideas

   WFA

   On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…

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3. Opinions

   31 October 2016

   5 takeaways from WFA's CMO Luncheon

   WFA

   A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

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4. Opinions

   4 October 2016

   The changing role of the CMO

   WFA

   This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…

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5. 
   Opinions

   27 July 2016

   WFA President & RBS CMO: 'Advertisers should remember they need agencies'

   WFA

   The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

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6. 
   Opinions

   5 July 2016

   WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

   Rob Dreblow

   Predictably, there are those who will find fault in Cannes Lions.

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7. Opinions

   1 July 2016

   Cannes Lions 2016 │ VR killed the radio star?

   WFA

   The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

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8. 
   Benchmarks & surveysVideos & webinars

   23 June 2016
   Agency managementDigital transformationData-driven marketing

   Report on global media transformation

   WFA

   Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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9. 
   Opinions

   2 June 2016

   15 tweets from Singapore CMOFORUM

   WFA

   2016’s first WFA CMOFORUM was held in Singapore on May 25th.

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10. Opinions

    30 May 2016

    A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami

    WFA

    After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

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11. 
    Opinions

    29 February 2016

    iHuman

    WFA

    How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…

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12. Opinions

    2 February 2016

    Lack of scrutiny has given ad fraud criminals a head start

    WFA
    …
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