Posts about Trends & forecasts

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1. 
   NewsBenchmarks & surveys

   20 February 2019
   ProgrammaticData-driven marketing

   Nine out of ten marketers in APAC buy media programmatically

   WFA

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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2. 
   Benchmarks & surveys

   12 February 2019
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   Benchmark: Programmatic Practice & Proficiency in APAC

   WFA

   23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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3. 
   Benchmarks & surveys

   7 January 2019
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Global Agency Remuneration 2018

   WFA, The Observatory

   This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

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4. 
   Benchmarks & surveys

   3 December 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

   Survey on Performance Marketing

   WFA

   The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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5. 
   Benchmarks & surveys

   28 November 2018
   ChannelsData & analytics

   TV and online video costs to rise considerably, forecasts show

   WFA

   WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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6. 
   Benchmarks & surveysReports & whitepapers

   20 November 2018
   ChannelsData & analytics

   Media cost inflation & deflation forecasts 2019

   WFA

   Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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7. 
   Benchmarks & surveys

   12 November 2018
   Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

   Data Driven Marketing 2018 survey results

   WFA, The Customer Framework

   WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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8. 
   Reports & whitepapers

   25 September 2018
   Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement

   Why an Eco-Friendly Production Makes a World of Sense

   APR

   The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

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9. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA, APR

   WFA member survey. For additional details, please log in.

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10. 
    16 July 2018

    GroupM's TYNY June 2018

    GroupM

     

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11. 
    Benchmarks & surveysReports & whitepapers

    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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12. 
    Reports & whitepapers

    19 February 2018
    Agency managementOrganisation & structure

    Mergers & Acquisitions 2017

    COMvergence

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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