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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Agency review & pitchingDigital transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.
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Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Agency remuneration & contractsMarketing procurement
Benchmark: Media SLAs & transparency
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
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Organisation & structure
Why humility is more critical than ever for effective leadership
The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes
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Agency managementMarketing operationsMarketing procurement
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Marketing procurement
Redefining the marketing procurement value proposition
ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
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Digital transformationOrganisation & structure
Setting up a digital hub? Don’t forget to plug in the people
In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
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CreativityBrand reputation
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Digital transformationMarketing procurement
Sourcing Forum meeting overview (May 2019)
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.