Asia Advisory Board

WFA Asia Advisory Board

WFA's Asia Advisory Board offers strategic direction to the work WFA runs in Asia-Pacific in order to ensure that our work responds to the specific needs and challenges of marketers operating across fast-moving and unique APAC markets.

Board members

  • Dhiren Amin
    Dhiren Amin Dhiren Chief Customer Officer, Income Insurance Limited
  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
  • Lex Bradshaw-Zanger
    Lex Bradshaw-Zanger Lex Chief Marketing & Digital Officer, SAPMENA Region, L’Oréal
  • Juliana Chu
    Juliana Chu Juliana Vice President of Digital & Ecommerce, Asia Pacific, Shiseido
  • Rupen Desai
    Rupen Desai Rupen CMO & Venture Partner, Una Terra
  • Sameer Desai
    Sameer Desai Sameer Vice President, Marketing, Clinical & Commercial Operations, Asia Pacific
  • Cheryl Goh
    Cheryl Goh Cheryl Chief Marketing and Consumer Officer, Grab
  • Mikimasa Hamamatsu
    Mikimasa Hamamatsu Mikimasa Division General Manager, Global Marketing, NISSAN
  • Silas Lewis-Meilus
    Silas Lewis-Meilus Silas Global Head of Media Operations, Haleon
  • Kenneth Lim
    Kenneth Lim Kenneth Assistant Chief Executive, Marketing Group, Singapore Tourism Board
  • Kok Hwee Ng
    Kok Hwee Ng Kok Hwee Chief Marketing Officer, Zespri International
  • Josephine Tan
    Josephine Tan Josephine VP, Digital Hub APAC, Diageo

Principles guiding the work in the region

  1. Foster unity within the region
    Knowledge exchange among senior marketers based in Asia to inspire and raise the bar amongst the client-side community.
  2. Position Asia-Pacific as a global hub of innovation and best practices
    The world needs more Asia, home to many influential emerging marketing trends.
  3. Translate global initiatives into regional and local pathways
    Adapt existing industry strategies to reflect Asia’s diverse cultural and market landscapes.
  4. Upskill and reskill talent
    Bridge the learning gap and empower marketers across Asia to excel in their roles.

One thing that has never changed in marketing is the ability for brands to understand the landscape they operate in, tap into those consumer insights, to then generate campaigns, marketing ideas, that will help brands achieve growth. GenAI can help us do this quicker and more efficiently, but that is a fundamental of marketing that is here to stay.

Josephine Tan, Diageo

With the change in leadership for the region as well as a reformed advisory board, the region has witnessed an expanded and meaningful programme of initiatives tailored to senior leaders. Today, WFA represents the most senior community of client-side marketers in Asia-Pacific, working together to better marketing as well as making marketing better – shaping meaningful growth and driving meaningful industry change, together.

Rupen Desai, Una Terra

The reality is, we must deliver on short-term goals, that’s what CEOs are watching, but we also have to champion the long-term. That’s our responsibility as marketers: to build today and tomorrow, at the same time. Our role is to help the organisation see that long and short-term efforts must work hand in hand to drive real business outcomes.

Cheryl Goh, Grab

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