Asia Advisory Board

Asia Advisory Board

Asia Advisory Board

About the board

With 17 Asian and Asia-based corporate members and 10 national advertiser associations within our region, we are uniquely positioned to drive industry change across Asia, and to facilitate the exchange of ideas between the best marketing minds in our business.  

Widescale change takes focus and for this we have established our Asia Advisory Board with a view to set a regional agenda for brand marketers.

Objectives and aims

There are five objectives for this group: 

  1. To help determine the direction for WFA’s regionally-focused work, as it relates to the unique challenges of our markets.
  2. To identify key global issues that require adaptation and application at a regional level
  3. To champion the WFA’s priorities within our industry
  4. To impact regional growth through recruitment and retention efforts
  5. To provide a platform for leadership board members to share ideas, experiences, best practices and progress made with common challenges.  

In the face of on-going COVID-19 challenges, the WFA Asia Advisory Board will also offer strategic counsel in shaping our response as an industry, while providing support and guidance to our network of regional marketers. 

Advisory Board Members

Our board reflects the diversity of the region, with a mix of global, regional and local marketers, brands and sectors. All members are currently based within the region. 

The board is led by WFA's Vice President for APAC, Unilever's David Porter. 

Asia VP & Chairs

  • Pratik Thakar
    Pratik Thakar Pratik Asia Chair, CMO Forum & Director, head of IMC (ASEAN), The Coca-Cola Company
  • David Porter
    David Porter David WFA Asia VP & Vice-President, Global Media, Unilever
  • Silas Lewis-Meilus
    Silas Lewis-Meilus Silas Asia Chair, Media Forum & Senior Director, Head of Media (APAC), GSK

Corporate Members

  • Mohamed Adam Wee Abdullah
    Mohamed Adam Wee Abdullah Mohamed Adam Wee Group CMO, CIMB Group
  • Shyam Balasubramanian
    Shyam Balasubramanian Shyam Global Innovation Director, Castrol
  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay Pacific
  • Karen Chan
    Karen Chan Karen Chief Executive Officer, AirAsia.com
  • Juliana Chu
    Juliana Chu Juliana Director, APAC Digital & Analytics, Kimberly-Clark
  • Rupen Desai
    Rupen Desai Rupen Global CMO, Dole Asset Holdings
  • Juan Hoyos
    Juan Hoyos Juan Global Marketing Divisional General Manager - Brand and Engagement, Nissan
  • Lynette Pang
    Lynette Pang Lynette Assistant Chief Executive (Marketing), Singapore Tourism Board
  • Josephine Tan
    Josephine Tan Josephine Global Technology - Solutions Readiness Director, Digital/Mobile , McDonald's
  • Jamshed Wadia
    Jamshed Wadia Jamshed Marketing Director, Intel

Meetings & Commitment

Meetings will be held approximately once per quarter via web conference. This will be a 90-minute session that will provide Board Members with updates on global initiatives and policy updates, discuss upcoming regional meetings as well as identify priorities and areas of focus for the group.  

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