The Board aims to represent the full spectrum of marketing’s value and elevate its influence at every level, from the C-suite to emerging talent. The work in the region is guided by four key priorities:
The reality is, we must deliver on short-term goals, that’s what CEOs are watching, but we also have to champion the long-term. That’s our responsibility as marketers: to build today and tomorrow, at the same time. Our role is to help the organisation see that long and short-term efforts must work hand in hand to drive real business outcomes.
One thing that has never changed in marketing is the ability for brands to understand the landscape they operate in, tap into those consumer insights, to then generate campaigns, marketing ideas, that will help brands achieve growth. GenAI can help us do this quicker and more efficiently, but that is a fundamental of marketing that is here to stay.
Overview of the event held at Google in Singapore on the 19th of June.
Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa to explore his marketing journey around the world.
On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and networking drinks. A session hosted by Goole demonstrated how media and creative are two essential sides of the same coin. Materials shared by the team at Google are now available for download.
With the change in leadership for the region as well as a reformed advisory board, the region has witnessed an expanded and meaningful programme of initiatives tailored to senior leaders. Today, WFA represents the most senior community of client-side marketers in Asia-Pacific, working together to better marketing as well as making marketing better – shaping meaningful growth and driving meaningful industry change, together.
Contact
