Aggregated Measurement Report

GARM Aggregated Measurement Report, Vol. 3 (May 2022)

The Aggregated Measurement Report provides a simple and transparent framework based around four core questions that advertisers can use to understand how well the platforms are enforcing their policies in the context of the brand safety floor:

  • How safe is the platform for consumers?
  • How safe is the platform for advertisers?
  • How effective is the platform enforcing its safety policy?
  • How responsive is the platform at correcting mistakes?

Independent oversight and measurement is critical to the GARM initiative, helping create accountability on the challenge of harmful content.

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