Media Forum
WFA Media Forum
WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
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The global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
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Key resources
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
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WFA response to Adalytics report on Google Search advertising
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21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.
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Forum ConnectMarketing effectivenessMarketing technologyMarketing technologyMedia transformation
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024. WFA members can download the data here.
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Marketing effectiveness
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Read more about "Media Forum meeting overview (October 2023)"
