WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia
New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever.
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
