WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
Association of Swiss Advertisers launches whitepaper on classifying ad impressions
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
