National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council Remote

    02 Jul 2024

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  2. NAC Dinner

    Amsterdam Netherlands

    17 Oct 2024

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  3. National Associations Council

    Amsterdam Netherlands

    18 Oct 2024

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  4. National Associations Council (virtual) Remote

    Amsterdam Netherlands

    18 Oct 2024

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Updates & industry initiatives from the NAC network

  1.    Unstereotype Alliance launches Argentina chapter
    Diversity & Inclusion

    Unstereotype Alliance launches Argentina chapter

    Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…

    Read more about "Unstereotype Alliance launches Argentina chapter"
  2.    Malaysian association elects new president

    Malaysian association elects new president

    Claudian Navin Stanislaus is the new president of MAA

    Read more about "Malaysian association elects new president"
  3.    Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine

    Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine

    TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers…

    Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"
  4.    National industry associations from 29 countries gather in Athens
    Brand safetyBrand safetyMedia measurement

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

    Read more about "National industry associations from 29 countries gather in Athens"
  5.    In the spotlight: Indian Society of Advertisers’ Sushil Matey

    In the spotlight: Indian Society of Advertisers’ Sushil Matey

    Meet Sushil Matey, CEO of ISA

    Read more about "In the spotlight: Indian Society of Advertisers’ Sushil Matey"
  6.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  7.    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media

    Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"
  8.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Value of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

    Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"
  9.    Slovenia association appoints new board

    Slovenia association appoints new board

    Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers

    Read more about "Slovenia association appoints new board"
  10.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

    Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"
  11.    University students in Spain win big for effective advertising pitches

    University students in Spain win big for effective advertising pitches

    AEA announces winners of effectiveness programme to inspire new marketing talent

    Read more about "University students in Spain win big for effective advertising pitches"
  12.    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    Diversity & Inclusion

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

    Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"
  13.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

    Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"
  14.    The Philippines celebrates courage and optimism in brand marketing

    The Philippines celebrates courage and optimism in brand marketing

    McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…

    Read more about "The Philippines celebrates courage and optimism in brand marketing"
  15.    Pakistan association welcomes first female chair

    Pakistan association welcomes first female chair

    Zeelaf Munir is the new chairperson of PAS

    Read more about "Pakistan association welcomes first female chair"
  16.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

    Read more about "GARM x National Associations partnership meeting"
  17.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…

    Read more about "Webinar: How national associations can get involved in GARM"
  18.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  19.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    GARM Nordic seeks to improve digital safety in the Nordic region

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  20.    Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    Diversity & Inclusion

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  21.    Canadian association appoints lead for cross-media measurement initiative
    Audience measurementMedia measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

    Read more about "Canadian association appoints lead for cross-media measurement initiative"
  22.    Kenyan association launches mentorship programme for marketers and students

    Kenyan association launches mentorship programme for marketers and students

    New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry

    Read more about "Kenyan association launches mentorship programme for marketers and students"
  23.    Italian association appoints new Director General

    Italian association appoints new Director General

    Raffaele Pastore is the new Director General of UPA

    Read more about "Italian association appoints new Director General"
  24.    Paraguay association welcomes first female president

    Paraguay association welcomes first female president

    Patricia Toyotoshi is the new president of CAP

    Read more about "Paraguay association welcomes first female president"