National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Ron Lund

    Ron Lund

    President & CEO, ACA (Canada)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council Remote

    02 Jul 2024

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  2. NAC Dinner

    Amsterdam Netherlands

    17 Oct 2024

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  3. National Associations Council

    Amsterdam Netherlands

    18 Oct 2024

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  4. National Associations Council (virtual) Remote

    Amsterdam Netherlands

    18 Oct 2024

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Updates & industry initiatives from the NAC network

  1.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

    Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"
  2.    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    Meet Ľubomír Tuchscher, Executive Director of SZZV

    Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"
  3.    Slovenian association launches international internship programme for young creatives

    Slovenian association launches international internship programme for young creatives

    New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of…

    Read more about "Slovenian association launches international internship programme for young creatives"
  4.    ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    Self-regulation

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"
  5.    Swedish advertisers create industry standard for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

    Read more about "Swedish advertisers create industry standard for marketing effectiveness"
  6.    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    Diversity & Inclusion

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  7.    US ad industry sees significant growth in supplier diversity
    Diversity & InclusionAgency rosters

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  8.    ABG publishes guidelines for gender portrayal in UAE advertising

    ABG publishes guidelines for gender portrayal in UAE advertising

    New industry guidance aims to advance gender equality in the UAE

    Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"
  9.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  10.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  11.    Spanish ad industry publishes manifesto for the future of advertising
    Self-regulationValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  12.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Media transparencyProgrammatic

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  13.    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association

    Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"
  14.    Belgian association welcomes new CEO

    Belgian association welcomes new CEO

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

    Read more about "Belgian association welcomes new CEO"
  15.    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues

    Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"
  16.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"
  17.    Japan's ad industry unveils joint committee for ad verification in digital advertising
    Ad fraud & verificationBrand safetyBrand safety

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

    Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"
  18.    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Brand safetyBrand safety

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    Brazil advertiser association localises GARM framework to help combat harmful content

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  19.    Colombian association launches measurement tool for responsible advertising practices
    Media governanceMedia transparencySelf-regulationInfluencersInfluencers

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

    Read more about "Colombian association launches measurement tool for responsible advertising practices"
  20.    Swiss ad industry launches Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"
  21.    German association welcomes new Managing Director

    German association welcomes new Managing Director

    Ex-P&G media lead Susanne Kunz is the new managing director of OWM

    Read more about "German association welcomes new Managing Director"
  22.    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    Meet Lindsay Mouat, CEO of ANZA

    Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"
  23.    Paraguay association launches campaign highlighting value of legitimate brands

    Paraguay association launches campaign highlighting value of legitimate brands

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

    Read more about "Paraguay association launches campaign highlighting value of legitimate brands"
  24.    Zimbabwe association unveils marketing leadership program

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

    Read more about "Zimbabwe association unveils marketing leadership program"