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Agencies & Partners
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Agency managementMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
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Agency remuneration & contractsMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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InfluencersInfluencersIntegrated marketingBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersInfluencersIntegrated marketingWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency remuneration & contractsMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Agency managementAgency review & pitchingHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency evaluation & performanceConsumer insightData & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Agency managementTrue partners
Read more about "True partners"Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structureBenchmark: Shopper Agency recommendations in Western Europe
Read more about "Benchmark: Shopper Agency recommendations in Western Europe"This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Agency remuneration & contractsMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
Our upcoming events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
About WFA
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