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Agencies & Partners
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Agency managementMarketing operationsOrganisation & structureBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementAgency review & pitchingMarketing procurementRecommended global PR agencies
Read more about "Recommended global PR agencies"Benchmark on recommended global PR agencies.
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Agency managementAgency review & pitchingMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementAgency review & pitchingMarketing procurementBenchmark on App Developers in Asia
Read more about "Benchmark on App Developers in Asia"WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
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Agency managementAgency review & pitchingMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketingBenchmark on Pitch fees in South Africa
Read more about "Benchmark on Pitch fees in South Africa"Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
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Agency evaluation & performanceAgency review & pitchingIntegrated marketingBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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Agency managementInfluencersMarketing procurementOrganisation & structureBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMarketing Sourcing KPIs
Read more about "Marketing Sourcing KPIs"The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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Agency remuneration & contractsMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
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ProgrammaticAgency remuneration & contractsMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency managementAgency review & pitchingIntegrated marketingMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
Upcoming events
See all events
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
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For global/regional in-house agency leaders and specialists
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For global/regional marketing and connection planning leaders
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External event: Protect, Verify, Perform – How attention drives outcomes
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
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Meeting for global/regional media directors or similar
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
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We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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