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I subscribeSix industry leaders highlight the work that has impressed them in this strangest of years.
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.