Content & Innovation

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Content & Innovation

  1.    Webinar: An introduction to the offshore market for creative production
    ProductionCreativityMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

    Read more about "Webinar: An introduction to the offshore market for creative production"
  2.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  3.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  4.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    ChannelsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  5.    Voice and audio branding strategy
    VoiceOrganisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

    Read more about "Voice and audio branding strategy"
  6.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

    Read more about "Video gaming: Why it matters to non-endemic brand owners"
  7.    Webinar: Contagious presents Cannes Deconstructed 2019
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

    Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"
  8.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  9.    Advertising has rebranded diversity, and it isn’t a positive change
    Content marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  10.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

    Read more about "Seven take-outs from Cannes 2019"
  11.    Voice Commerce Research
    Voice

    Voice Commerce Research

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

    Read more about "Voice Commerce Research"
  12.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"

Upcoming events

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  1. WFA Forum Tokyo

    Tokyo Japan

    07 Jun 2023

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  2. WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.

    More information Register for this meeting

  3. Media Forum

    08 Jun 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  4. A webinar with BVA BDRC Asia on Customer Effort analysis

    More information Register for this meeting

  5. 3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward. 

    More information Register for this meeting

  6. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

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