Webinar: How advertising lost sight of creativity and what to do about it

Webinar: How advertising lost sight of creativity and what to do about it

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1 minute read

System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

Article details

  • Author:WFA

    WFA

Videos & webinars
2 April 2020

A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.

A recording of the webinar can be viewed via the embedded youtube link below.




Article details

  • Author:WFA

    WFA

Videos & webinars
2 April 2020

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