Content & Innovation

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Content & Innovation

  1.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

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  2.    Webinar: Contagious presents Cannes Deconstructed 2019
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

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  3.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  4.    Advertising has rebranded diversity, and it isn’t a positive change
    Content marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  5.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  6.    Voice Commerce Research
    Voice

    Voice Commerce Research

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

    Read more about "Voice Commerce Research"
  7.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  8.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyContent marketingData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  9.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"
  10.    Recommended creative agencies in APAC
    Agency review & pitchingProductionCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  11.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  12.    Webinar: Content in a connected world
    Content marketing

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

    Read more about "Webinar: Content in a connected world"

Upcoming events

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  1. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  2. Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

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