COVID Compendium for Global Marketers

COVID Compendium for Global Marketers

COVID Compendium for Global Marketers

What actions are brands taking around the world?

In response to the COVID-19 outbreak we wanted to provide an open-source resource for brand owners and the wider marketing industry: a compendium of brand actions around the world. 

We have taken creative license with the 6Ps of marketing to help group ‘marketer actions’ into topics that you can easily digest. The final sections consist of links to external information kindly provided by our partners which may also be of use.

This is designed as a global hub to provide inspiration. We would welcome information about your own experiences and actions (anonymously if you prefer). You can share your story here.

Latest case studies

The 6Ps of Brand Response