Data & Insight
Data & Insight
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Digital policySelf-regulationData & analyticsAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
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Digital policyData collection & privacyData Ethics Board meeting overview (March 2019)
Read more about "Data Ethics Board meeting overview (March 2019)"Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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Digital policyData collection & privacyDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
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ProgrammaticData-driven marketingNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Digital policyData collection & privacy
Data Ethics Board meeting overview (February 2019)
Read more about "Data Ethics Board meeting overview (February 2019)"Overview of the Data Ethics Board meeting held on February 15th, 2019
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ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technologyPoll on Programmatic Practice & Proficiency in APAC
Read more about "Poll on Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Digital policyData collection & privacyFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insightDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
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Marketing capabilitiesMarketing effectivenessStudents compete in marketing effectiveness awards in Spain
Read more about "Students compete in marketing effectiveness awards in Spain"AEA launches university programme
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Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture