Data & Insight - page 4
Data & Insight
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Digital policyData collection & privacyPosition Paper on EU ePrivacy Regulation
Read more about "Position Paper on EU ePrivacy Regulation"This is WFA’s position on the revision of the EU ePrivacy Directive.
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Digital policyMarketing lawData collection & privacyDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
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Ad fraud & verificationData collection & privacyData-driven marketingThe end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
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Digital policyMarketing lawData collection & privacyDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
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Media transparencyProgrammaticMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
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Digital policyMarketing lawData collection & privacyWebinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
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Digital policyMarketing lawData collection & privacyWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Digital policyData collection & privacyPrivacy in China: the new draft PIPL and what it could mean for advertisers
Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"A briefing session on China’s new draft Personal Information Protection Law.
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Digital policyData collection & privacy
DGX meeting overview: Competition and digital advertising (October 2020)
Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…
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Digital policyData collection & privacy
DGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
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Consumer insightTop take-outs from The World in 2021 with The Economist
Read more about "Top take-outs from The World in 2021 with The Economist"Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture