Data & Insight
Data & Insight
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Digital policyMarketing lawData collection & privacyDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
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Brand safetyBrand safetyData-driven marketingThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (May 2021)
Read more about "DGX meeting overview (May 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Digital policyMarketing lawData-driven marketingWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectivenessSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Media transparencyMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Digital policyData collection & privacyEU ePrivacy Regulation: WFA briefing, February 2021
Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Digital policyData collection & privacy
ePrivacy task force meeting overview (March 2021)
Read more about "ePrivacy task force meeting overview (March 2021)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
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Digital policyData-driven marketingWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Digital transformationMarketing capabilitiesMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
Upcoming events
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Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.
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WFA is a proud supporter of All That Matters and will partner with Branded to present Marketing Matters (September 28), leading and moderating a series of sessions during the day.
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WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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A Q&A session with TikTok about their advertising & privacy policy
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Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture