Data & Insight
Data & Insight
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Integrated marketingMarketing operationsMarketing effectivenessWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Digital policyData collection & privacyWFA Q&A session with Google on advertiser identity verification
Read more about "WFA Q&A session with Google on advertiser identity verification"Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…
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Digital policyMarketing lawData collection & privacyWFA submission - Report on the application of the GDPR
Read more about "WFA submission - Report on the application of the GDPR"WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
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Digital policyData collection & privacyPosition Paper on EU ePrivacy Regulation
Read more about "Position Paper on EU ePrivacy Regulation"This is WFA’s position on the revision of the EU ePrivacy Directive.
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Audience measurementChannelsIntegrated marketingMarketing effectivenessWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
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Digital policyData collection & privacySurvey: Data ethics (2020)
Read more about "Survey: Data ethics (2020)"WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
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Data-driven marketingSelling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
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ChannelsProductionCreativityConsumer insightMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Digital policyData collection & privacyDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Digital policyData collection & privacyData Ethics Board meeting overview (March 2020)
Read more about "Data Ethics Board meeting overview (March 2020)"Overview of the Data Ethics Board meeting held on 12 March 2020.
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Digital policyData collection & privacyePrivacy task force Meeting Overview (March 2020, Brussels)
Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
Upcoming events
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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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For Global/Regional Senior Markerters
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In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
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A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture