Data & Insight

Data & Insight

  1.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Digital policyData collection & privacy

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  2.    Data Ethics Board meeting overview (March 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

    Read more about "Data Ethics Board meeting overview (March 2020)"
  3.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  4.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
    Read more about "Mind the Gap - 2020"
  5.    Data Ethics Board meeting overview (January 2020, London)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"
  6.    ePrivacy task force Meeting Overview (December 2019, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (December 2019, Brussels)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  7.    Webinar: The future of cookies and digital advertising
    Digital policyMarketing lawData collection & privacy

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…

    Read more about "Webinar: The future of cookies and digital advertising"
  8.    PAG Meeting Overview (February 2020, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in…

    Read more about "PAG Meeting Overview (February 2020, Brussels)"
  9.    WFA Global Marketing Effectiveness report
    Integrated marketingOrganisation & structureMarketing effectiveness

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  10.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  11.    Benchmark: Customer Data Platforms (CDP)
    Marketing technologyOrganisation & structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

    Read more about "Benchmark: Customer Data Platforms (CDP)"
  12.    DGX meeting overview (February 2020)
    Digital policyData collection & privacy

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"

Upcoming events

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  1. Follow up session on competition and digital advertising

    More information Register for this meeting

  2. IFBA M2K - Monthly Call

    Remote Belgium

    03 Nov 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  3. With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.

    More information Register for this meeting

  4. Global trends, local perspectives

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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