Data & Insight
Data & Insight
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Digital policyFood marketingData collection & privacyJoint business statement on the proposal on collective redress in view of Council general approach
Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
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Digital policyData collection & privacyDGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…
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Digital policyData collection & privacyDGX Benchmark on data protection/data privacy structure
Read more about "DGX Benchmark on data protection/data privacy structure"This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
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Digital policyFood marketingMarketing lawData collection & privacyPAG Meeting Overview (September 2019, Brussels)
Read more about "PAG Meeting Overview (September 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…
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Digital policyFood marketingMarketing to childrenData collection & privacyRAC Programme meeting overview (September 2019)
Read more about "RAC Programme meeting overview (September 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
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Digital policyData collection & privacyData Ethics Board meeting overview (September 2019)
Read more about "Data Ethics Board meeting overview (September 2019)"Overview of the Data Ethics Board meeting held on September 9th, 2019
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Brand safetyProgrammaticDigital policyBrand safetyData collection & privacyDGX meeting overview (September 2019)
Read more about "DGX meeting overview (September 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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Digital policyData collection & privacyDGX Benchmark on collection and notification policies for stakeholder data
Read more about "DGX Benchmark on collection and notification policies for stakeholder data"WFA member benchmark on collection and notification policies for stakeholder data
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Digital policyData collection & privacy
DGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member benchmark about member retention and notification policies for customer data.
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Digital policyFood marketingMarketing to childrenData collection & privacy
RAC Programme meeting overview (July 2019)
Read more about "RAC Programme meeting overview (July 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (24 June 2019)
Read more about "Data Ethics Board meeting overview (24 June 2019)"Overview of the Data Ethics Board meeting held on June 24th, 2019
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Digital policyMarketing to childrenData collection & privacy
DGX meeting overview (June 2019)
Read more about "DGX meeting overview (June 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
Upcoming events
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System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. This meeting will finally be taking place online.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture