Data & Insight
Data & Insight
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Digital policyData collection & privacyWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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ChannelsMedia governanceMarketing effectivenessMedia Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Digital policyFood marketingMarketing lawData collection & privacyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Digital policyData collection & privacyWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Digital policyData collection & privacyWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…
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Digital policyMarketing lawData collection & privacyData Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Digital policyData collection & privacyWebinar: Data safety and risk, benchmarking approaches across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Integrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technologyWebinar+: Customer Experience in the New Normal
Read more about "Webinar+: Customer Experience in the New Normal"In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Integrated marketingMarketing operationsMarketing effectivenessWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Digital policyData collection & privacyWFA Q&A session with Google on advertiser identity verification
Read more about "WFA Q&A session with Google on advertiser identity verification"Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…
Upcoming events
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Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The annual event for global marketers.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture