Data & Insight

Data & Insight

  1.    4 WFA policy predictions for 2019
    Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy

    4 WFA policy predictions for 2019

    The WFA policy team share their predictions for what the next 12 months hold for brands.

    Read more about "4 WFA policy predictions for 2019"
  2.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Data-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
  3.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  4.    WFA study ranks countries by programmatic maturity
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  5.    Benchmark results on collecting personal data
    Digital policyData collection & privacy

    Benchmark results on collecting personal data

    The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

    Read more about "Benchmark results on collecting personal data"
  6.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

    Read more about "Survey on Performance Marketing"
  7.    TV and online video costs to rise considerably, forecasts show
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
  8.    GDPR: the emergence of a global standard on privacy?
    Data collection & privacy

    GDPR: the emergence of a global standard on privacy?

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  9.    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Brand safetyDigital policyBrand safetyData collection & privacy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  10.    WFA Policy Action Group (PAG) Meeting - November 2018
    Digital policyData collection & privacy

    WFA Policy Action Group (PAG) Meeting - November 2018

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 20, 2018.

    Read more about "WFA Policy Action Group (PAG) Meeting - November 2018"
  11.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"
  12.    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Digital policyData collection & privacy

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"

Upcoming events

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  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. WFA Webinar: ePrivacy

    Remote Belgium

    14 Jan 2020

      More details to follow.

    More information Register for this meeting

  3. Joint FoodDrinkEurope-AIM-WFA webinar on ‘dual quality’: UCPD revision recap and key watch-outs for transposition phase.  

    More details to follow.

    More information Register for this meeting

  4. WFA Winter Drinks

    Brussels Belgium

    05 Feb 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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