Data & Insight

Data & Insight

  1.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Digital policyData collection & privacy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  2.    Corporate Sustainability Survey Report
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  3.    DGX Benchmark: Standard Contractual Clauses
    Digital policyData collection & privacy

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  4.    Sourcing Forum meeting overview (December 2019)
    Marketing procurementData collection & privacy

    Sourcing Forum meeting overview (December 2019)

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  5.    DGX Benchmark: CCPA and online behavioural advertising
    Digital policyData collection & privacy

    DGX Benchmark: CCPA and online behavioural advertising

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"
  6.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Digital policyOrganisation & structureData collection & privacy

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  7.    Benchmark: Buying Channels
    Marketing procurementMarketing technologyMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…

    Read more about "Benchmark: Buying Channels"
  8.    Webinar: California Consumer Privacy Act - insights for advertisers
    Digital policyData collection & privacy

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  9.    PAG Meeting Overview (November 2019, Brussels)
    Digital policySelf-regulationGender & diversityData collection & privacy

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in…

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  10.    Data Ethics Board meeting overview (November 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  11.    DGX meeting overview (November 2019)
    Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  12.    Can blockchain solve some of marketing’s biggest problems?
    Marketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…

    Read more about "Can blockchain solve some of marketing’s biggest problems?"

Upcoming events

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  1. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.

    More information Register for this meeting

  2. For National Associations Council members

    More information Register for this meeting

  3. Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.

    More information Register for this meeting

  4. Capability Forum

    22 Jul 2020

    For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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