Data & Insight - page 4
Data & Insight
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Consumer insightCustomer experience in the world’s “new normal”
Read more about "Customer experience in the world’s “new normal”"How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…
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ProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMarketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
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Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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Digital policyData collection & privacyData Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
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Digital policyData collection & privacyWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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ChannelsMedia governanceMarketing effectivenessMedia Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Digital policyFood marketingMarketing lawData collection & privacyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Digital policyData collection & privacyWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Digital policyData collection & privacyWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…
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Digital policyMarketing lawData collection & privacyData Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
Upcoming events
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Open to all GARM members
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture