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Data & Insight
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Marketing technologyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Media measurementValue of advertisingMarketing effectivenessBenchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 4
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Media transformationData collection & privacyWelcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Consumer insightSpotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
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Digital policyData collection & privacyWebinar: Benchmarking data safety and risk across the industry
Read more about "Webinar: Benchmarking data safety and risk across the industry"An analysis and benchmarking of data safety and risk across the industry
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (November 2021)
Read more about "PAG Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Digital policyMarketing lawData collection & privacyData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Audience measurementMarketing effectivenessMedia Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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InfluencersConsumer insightInsight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
Upcoming events
See all events
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
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For global/regional in-house agency leaders and specialists
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For global/regional marketing and connection planning leaders
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External event: Protect, Verify, Perform – How attention drives outcomes
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
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Meeting for global/regional media directors or similar
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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