Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
-
Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
-
Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketingWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
-
Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
-
Marketing technologyMarketing technologyData-driven marketingMarketing technologyWFA Benchmark: Media Ad Servers in a Constantly changing environment
Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
-
Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
-
Diversity & InclusionConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
-
Media transformationMarketing effectivenessDemystifying marketing effectiveness
Read more about "Demystifying marketing effectiveness"Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
-
Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Marketing technologyMarketing technologyMarketing technologyDitch the metaverse FOMO
Read more about "Ditch the metaverse FOMO"Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
-
Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Our upcoming events
See all events
-
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
-
Open to all GARM members
-
This meeting is for WFA DEI Taskforce members only.
-
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
-
Read more about Global Marketer Week 2024.
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.