Data & Insight
Data & Insight
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Digital policyData collection & privacyWebinar: ePrivacy: what is it and what does it mean for advertisers?
Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…
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Brand reputationMarketing operationsData & analyticsCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Digital policyData collection & privacyDGX Benchmark: Standard Contractual Clauses
Read more about "DGX Benchmark: Standard Contractual Clauses"This WFA member benchmark covers member usage of Standard Contractual Clauses.
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Marketing procurementData collection & privacySourcing Forum meeting overview (December 2019)
Read more about "Sourcing Forum meeting overview (December 2019)"Overview of the Sourcing Forum held on December 4th, 2019 in New York.
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Digital policyData collection & privacyDGX Benchmark: CCPA and online behavioural advertising
Read more about "DGX Benchmark: CCPA and online behavioural advertising"This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…
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Digital policyOrganisation & structureData collection & privacyDGX Benchmark: Increasing data privacy awareness for Marketers
Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…
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Marketing procurementMarketing technologyMarketing technologyBenchmark: Buying Channels
Read more about "Benchmark: Buying Channels"This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
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Digital policyData collection & privacy
Webinar: California Consumer Privacy Act - insights for advertisers
Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…
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Digital policySelf-regulationGender & diversityData collection & privacyPAG Meeting Overview (November 2019, Brussels)
Read more about "PAG Meeting Overview (November 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in…
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Digital policyData collection & privacyData Ethics Board meeting overview (November 2019)
Read more about "Data Ethics Board meeting overview (November 2019)"Overview of the Data Ethics Board meeting held on December 13th, 2019
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Brand safetyDigital policyBrand safetySelf-regulationData collection & privacyDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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Marketing technologyMarketing technologyCan blockchain solve some of marketing’s biggest problems?
Read more about "Can blockchain solve some of marketing’s biggest problems?"The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…
Upcoming events
See all events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
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For National Associations Council members
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Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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