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Industry issues
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analyticsSurvey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Digital policyData collection & privacyA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Ad blockingBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Digital policyAd blockingTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Digital policy4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Alcohol marketing
Alcohol Marketing: 2016 Year in Review
Read more about "Alcohol Marketing: 2016 Year in Review"There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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Value of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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