Industry issues

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Industry issues

  1.    DSA/DMA Task Force Meeting Overview (January 2022)
    Digital policy

    DSA/DMA Task Force Meeting Overview (January 2022)

    The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…

    Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"
  2.    EU Digital Markets Act: WFA briefing, February 2022
    Digital policy

    EU Digital Markets Act: WFA briefing, February 2022

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

    Read more about "EU Digital Markets Act: WFA briefing, February 2022"
  3.    EU Digital Services Act: WFA briefing, February 2022
    Digital policy

    EU Digital Services Act: WFA briefing, February 2022

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

    Read more about "EU Digital Services Act: WFA briefing, February 2022"
  4.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Marketing to children

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…

    Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"
  5.    DGX meeting on Google Analytics (January 2022)
    Digital policy

    DGX meeting on Google Analytics (January 2022)

    In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…

    Read more about "DGX meeting on Google Analytics (January 2022)"
  6.    DGX Benchmark: Google Analytics
    Digital policy

    DGX Benchmark: Google Analytics

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  7.    The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"
  8.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

    Read more about "DGX meeting overview (December 2021)"
  9.    Webinar: Benchmarking data safety and risk across the industry
    Digital policyData collection & privacy

    Webinar: Benchmarking data safety and risk across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Benchmarking data safety and risk across the industry"
  10.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

    Read more about "GARM x National Associations partnership meeting"
  11.    PAG Meeting Overview (November 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  12.    GARM Aggregated Measurement Report - November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"

Upcoming events

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  1. For many years now, marketing of food and beverages to children has been under scrutiny by regulators, intergovernmental bodies, NGOs and other stakeholders and its association with obesity continues to be debated in society and the media. Despite robust self-regulatory codes and industry pledges, such as the IFBA guidelines or the EU pledge, the WHO is moving from an approach where it recognizes self-regulation as part of the policy options recommended to member states to an approach where it promotes mandatory restrictions. This pressure is also tangible at member state level, with several countries introducing or considering new restrictive laws.

    More information Register for this meeting

  2. Agencies with the best clients attract the best talent.

    More information Register for this meeting

  3. In this session, our guest Iain Seers, CEO @RightSpend, will take a higher view on the marketing data they have been gathering for the past decade and offer opportunities for WFA members to better manage their marketing spend in a challenging environment.

    More information Register for this meeting

  4. 92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process and practices they need to apply both internally and across their marketing supply chains.

    More information Register for this meeting

  5. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  6. Sourcing Forum

    01 Dec 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

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