Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates the centennial of incorporation of the Association of Canadian Advertisers
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The event (#GMWTO) will bring together some of the world's top marketers and thought-leaders to discuss innovation and growth in a world where the value of marketing and brand content is being challenged as never before.
The Global Marketer Week, being held in North America for the first time since 2012 and in Canada for the second time, will feature a stellar line-up of speakers to provide inspirational examples of innovation, new platforms and marketing with purpose from some of the world's most exciting brands.
The showpiece of the week will be the Global Marketer Conference, which will take place on April 27. Confirmed speakers include:
Ivan Pollard, Senior Vice President, Strategic Marketing, The Coca-Cola Company
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard
Antonia McCahon, Head of Digital Marketing, Pernod Ricard
Mark Adams, Senior Vice President and Head of Innovation, VICE
Bob Hoffman, the Ad Contrarian
The conference will also feature an interactive session focused on ad blocking, with a debate meant to address some of the root causes and explore potential solutions.
Additional events include a Project Reconnect session on April 26 that will look at some recent brand failures, with experts exploring what went wrong and how marketing can help brands restore consumer trust.
The same day will also feature a working session around transparency, programmatic technology and capabilities, designed to help marketers enhance their own approach to programmatic media management.
Stephan Loerke, WFA CEO, said: "We're thrilled to be returning to North America after five years outside the world's biggest spending marketing region. Toronto gives us the chance to explore trends and developments in a region where marketers have been at the forefront of the adoption of new technology and new behaviors."
Ron Lund, President and CEO at ACA, said: "We are delighted to welcome the WFA and an impressive array of speakers to Canada. This is a great opportunity for local marketers to pick up insights from world class marketers and we look forward to a wonderful forum for exchanging ideas and best practice."
Global Marketer Week is the annual event for client-side marketers. The WFA hosts the week of events every year in collaboration with one of its national advertiser association members. The Global Marketer Week was held in Kuala Lumpur in 2016, Marrakech in 2015, Sydney in 2014, Brussels in 2013, New York in 2012 and Beijing in 2011.
Full details of Global Marketer Week can be found at www.wfanet.org/toronto. Follow events on Twitter @WFAmarketers and #GMWTO
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The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend %u2013 roughly US$900 billion per annum %u2013 through a unique, global network of the world's biggest markets and biggest marketers. WFA's champions responsible and effective marketing communications worldwide. More information at www.wfanet.org