WFA holds annual National Associations Council on the last day of Global Marketer Week 2017
Share this post
The meeting was chaired by Ron Lund (ACA, Canada), named the new NAC Chair following Mike Hughes’s departure from ISBA UK.
WFA presented members the findings of a recent survey on media governance and guardianship. The survey found that transparency is top priority for national associations, followed by viewability, brand safety and ad fraud.
Bob Liodice (ANA, US) gave recommendations for brands based on the ANA/K2 report while Phil Smith (ISBA, UK) shared insights from ISBA’s framework template agreement designed to combat issues around transparency.
For the session on organisational growth, Sunita Gloster (AANA, Australia), Gillian Rusike (MAZ, Zimbabwe) and Jan Morten Drange (ANFO, Norway) presented their respective associations' growth strategies. The Norwegians have grown their association by 40% in the last year, an achievement for which ANFO picked up a WFA President's Award.
WFA also gave an overview of the 23 submissions from this year’s WFA President’s Awards and announced the venue for Global Marketer Week 2018. This will be organised in Tokyo in collaboration with the Japan Advertisers Association (JAA).
For a copy of the presentations, please contact Camelia.