Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

The European Union is currently considering two legislative proposals; the Digital Services Act and Digital Markets Act, both of which will have profound impacts on the European digital advertising market and which represent numerous opportunities and challenges for advertisers.

The legislative proposals, which are expected to come into force in 2023 at the earliest, introduce new rules for online platforms to tackle illegal content and measures to promote online advertising transparency with the aims of creating safer, fairer and more innovative EU digital markets.

This webinar was therefore an opportunity to explore the legislative proposals in more depth, outline the challenges and opportunities they represent for advertisers and provide insights into how both advertisers and advertiser associations should be engaging on this topic at national and EU level

WFA’s position on the Digital Services Act and Digital Markets Act can be downloaded here and here.

Presentation slides can be downloaded by members at the bottom of the page.
A recording of the event can be viewed via the embedded video below: